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marketing


Is giving a class away a good marketing tactic for your yoga business?
I’m going to take you through my thoughts and experience with giving classes away as a marketing tactic, take a look at the marketing theory behind how this works in practice as well as recommending some alternative marketing tactics you might want to consider.

Jade Beckett
Nov 188 min read


5 reasons WHY you should be blogging for your wellness business
If I told you there was a fantastic, totally free way to get 400-500 extra views on your website a month I bet you’d say something along the lines of “hell yeah, Jade, how do I do that?”
Blogging is HOW!
Read on for 5 of my reasons why you need to start blogging for your wellness business.

Jade Beckett
Mar 116 min read


3 Marketing ideas for your wellness/yoga business that aren’t social media
Social media doesn’t equal marketing. There’s a whole wider world of ways to market your business, that arguably, are a lot more effective than posting and praying on Instagram.
Here’s my top 3 Marketing ideas for you to try in your yoga business.

Jade Beckett
Apr 15, 20245 min read


Follower numbers don’t matter.
I totally get it’s easy to see “oooh she’s got 200k followers, I bet she’s making BANK”. Let's look at why this isn't as crucial as you might think.

Jade Beckett
Mar 14, 20243 min read


Here’s why a lotus flower is the worst logo you could choose for your yoga business.
Branding doesn’t equal a logo. I categorically never design logos with lotus flowers, yoga figures or any cliche yoga industry visuals - It’s generic and odds with what branding exists to do - make you stand out.

Jade Beckett
Feb 5, 202411 min read


A logo doesn’t equal a brand.
Let's dive in to the difference between a brand and a logo.

Jade Beckett
Dec 21, 20233 min read


3 quick & easy ways to make a long term impact on your wellness business
This blog shares 3 quick and easy areas you can change up that will have long lasting benefits for your wellness business.

Jade Beckett
Mar 11, 20195 min read
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