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branding


Here’s why a lotus flower is the worst logo you could choose for your yoga business.
Branding doesn’t equal a logo. I categorically never design logos with lotus flowers, yoga figures or any cliche yoga industry visuals - It’s generic and odds with what branding exists to do - make you stand out.

Jade Beckett
Feb 5, 202411 min read


A logo doesn’t equal a brand.
Let's dive in to the difference between a brand and a logo.

Jade Beckett
Dec 21, 20233 min read
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