No Pressure Yoga

Ellie has been working to build her no-nonsense style of yoga with a focus on taking time to rest, without shame for the past couple of years.

Ellie's audience are the people who focus on doing constantly, are very practical and pragmatic - they don’t like “woo woo” and need to get the why behind what they’re doing. These people really need to stop, slow down and find that off switch.

She came to me wanting to professionalise her look and feel - she was finding it tricky to pull together how things should look on her own, and wanted to take steps to taking her yoga business full time (which she has now done!)

The logo draws inspiration from the bold Bauhaus era of Architecture (bold shapes, lines and colour - strong shapes and colour are no messing about!) and Miami vibes, the bright pastel tones, rounded corners and 1930s influences of the Strip. This works perfectly for Ellie’s audience - it’s bold, strong but also friendly and uplifting.